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Financial Analytics

If I was to ask you how your company is performing, what would you say? If I was to guess at what you would say it may sound something like the following - "We are doing pretty well, you know how it is." Now, that's not necessarily a wrong answer, but it most definitely lacks for specifics.
Financial Analysis to many Small Business owners comes across as rocket science or overly complex. Well, that doesn't have to be the case.
The Cash Flow Statement is perhaps the most telling Small Business financial statement. It's telling because the Cash Flow Statement measures all of the cash inflows and outflows of your business.